B2B Marketing Executive

We are growing and need professionals in our team to help us move forward. We are looking for a high-performing marketing executive who has proven experience in B2B marketing to achieve ambitious revenue growth for our software brands across multiple industries (automotive, metals, FCMG, mining, and others). We are targeting manufacturing industries with our high-end machine vision solutions and services. We have just launched our own SaaS engineering platform BeeYard, which is already recognized by Gartner as a leading ML/DS platform, and we need to let the world know.

In your role, you will be responsible for executing marketing strategy, including digital marketing, communication to potential target groups through various channels, overall content preparation, and growing our brand awareness and visibility. You will closely cooperate with the sales and business development team, and over time you will be responsible for managing the marketing team.

KEY RESPONSIBILITIES:

  • execute short, mid-, and long-term strategic marketing plans and objectives.

  • grow our visibility and brand awareness within various industries.

  • prepare and coordinate all web-based marketing events/webinars.

  • create compelling content for presentations, web posts, email, print, and other communication channels.

  • cooperate with graphic designers to prepare various marketing materials.

  • collaborate with team members in Sales and Engineering to ensure lead generation efforts are aligned with overall business strategy.

  • execute and coordinate all activities required for the development, production, and maintenance of our demand generation strategy.


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IS THIS ROLE FOR YOU?

We’re looking for someone who enjoys working in a startup environment and who will share our vision for success. We already have a lot of great names as clients, but we have massively underestimated our marketing efforts up to date.

You’ll need to understand (or learn quickly) the field of industrial automation, machine vision, machine learning and AI, digitization, and its potential for various industries. We’ve made a good name for ourselves, but this now needs amplifying. Ultimately we’re a tech solutions business offering a SaaS model to our customers. You’ll have a passion for technology and a track record of successful growth in previous roles. You’re happy with writing content and marketing materials, creating relationships, understanding customer needs, and creating a buzz.

 

You’ll need excellent business understanding with the ability to analyze market potential, assess competitive strengths/weaknesses, develop a segmentation and account strategy, and execute an actionable, measurable plan.

From day one, your opinion matters; we value talent and proactivity, and we want you to have a voice in the company. We will count on you to bring your ideas and challenge how things are done. We don't believe in overly hierarchical management structures; every team member brings something to the table.

You have the right to interview us as much as we do interview you - ask as much as you like to ensure we’re the right business you’d be excited to contribute to.

 

Position requirements:

  • 3+ years experience (preferably in B2B, industrial automation, or software services).

  • Previous experience in marketing communications with software products.

  • A proactive and self-driven personality who will establish and execute all marketing efforts across the whole company with the support of our technical teams.

  • Ability to learn, understand and communicate our core expertise, products, and services that can be provided by our technical teams and drive marketing and communication efforts.

  • Ability to translate technical product information into strong customer value propositions.

  • Experience with marketing automation tools, SEO, and PPC is welcome.

  • Demonstrated process and project management skills.

  • Excellent verbal and written communication skills and a commitment to collaborate with people.

  • Excellent English skills (written and spoken), daily use – internal communication in English mainly.
     

You should be comfortable operating in the digital environment; this should include undertaking customer meetings and presentations, using online prospecting tools (e.g., LinkedIn Sales Navigator), supporting trade shows/conferences, and proactively supporting digital marketing initiatives on various platforms. 

What we offer:

  • Work in an inspiring and cooperative team environment.

  • Great reward for a great job done.

  • Good opportunity for professional growth

  • A prospective career in the IT industry.

  • Communication with international clients.

  • 5 weeks of holiday, flexible working hours, home office.

 

Get in touch with me to get more info: + 420 777 331 158, Martina Chmelíčková, martina.chmelickova@datavision.cz